I'm Amanda Herrera
I'm Amanda Herrera — a creative entrepreneur and global talent agent committed to bringing people, ideas, and culture together. Splitting my time between Manila and Los Angeles, I partner with creators and brands to craft work that resonates deeply and drives cultural impact.
I began my career in media as a freelance contributor for Rappler, later writing for Cosmopolitan and Esquire. Alongside my editorial work, I gained brand marketing experience through internships at McCann Worldgroup, managing campaigns for high-profile accounts like Levi’s and leading FMCG brands, as well as at The Coca-Cola Company.
Today, I manage a roster of emerging and established talents and have led campaigns across the U.S., Asia, and the Middle East for some of the world’s leading beauty, skincare, lifestyle, wellness, and tech brands. My cross-disciplinary background in media, public relations, and brand partnerships enables me to build strategies that amplify creators’ voices and foster long-term brand relationships.
At the core of my work is a people-first philosophy.
I’m most fulfilled when championing and developing the next generation of talent while bringing bold, meaningful ideas to life. I’m passionate about shaping a more connected and dynamic creator economy where talent and brands can thrive together.
Outside of work, I’m often travelling solo, exploring new cuisines (typically overdressed for the occasion), enjoying a glass of wine, or running around with my three dogs: Charlie, Georgia, and Summer. I believe in curiosity, connection, and always making space for creativity.
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